Wailing and Gnashing of Teeth
I've just replied to an upset customer who, although he comes from that rather snotty school of digital self-righteousness, made a number of valid points about the service we'd provided him. Which is frustrating, because I'd like to be able to help him.
You see, I have the unfortunate job of getting in-between content producers and their digital customers. It's my task to give effect to the requirements and restrictions that producers demand, some of which would lead you to question if they really know what the Internet is or how it works. That, of course, only includes the producers willing to negotiate online rights for their content - a whole lot more would like to pretend the Internet doesn't exist at all (and that their content isn't already being distributed on it whether they like it or not).
Having said that, most of their requirements are perfectly reasonable - mostly, they'd just like not to be ripped off. If no-one pays them to make content then they won't - they'll find something else to do for a living and all we'll have left to watch is YouTube. Shudder.
On the other side are the customers, who'd like to be able to find the content they want, get it as quickly as possible and just play it. Mostly, they don't mind paying a reasonable amount for it.
In between is me, and the various processes I have to go through to secure digital content to meet producer requirements. It's quite involved, let me assure you. One content provider made me answer a twelve-page questionnaire about my production processes the tone of which suggested it had been drafted by Joe McCarthy.
Meanwhile the more I do to protect the content, the harder I have to work to keep the acquisition process painless for customers. Obviously my earlier correspondent doesn't think I'm there yet and he'd be right. Closer than he'd like to admit (for a start, just use a proper browser like the other 90-odd percent of us) and closer than most of my competitors, but not close enough.
In the meantime, my correspondent took the time to taunt me with the relative ease with which he could have acquired the content from some torrent site or other. Of course, that degree of user-friendliness is easy to achieve when you can ignore the interests of producers and you're not accountable to the people who view your content (quite aside from the appalling compression quality, where's the metadata telling you what each episode is even called?).
But in the end the customer is always right (regardless of how gratuitously they use the F-word) and producers have to make a living. So as usual, it will be technology (some of it not at its best lately, Microsoft) that has to bridge the gap. I'm looking forward to a major upgrade of my download application in the next few weeks which, while not appearing to do much more than the current one, represents quite a leap in terms of the technology under the hood and finally addresses most of the unavoidable (albeit minor) snarls in the acquisition process. At least until the next time some hacker forces a hasty patch or a new OS or browser version is released to break it again.
So what's my point then, other than a bit of a rant? Well, when I do my job well, no-one should even know I've done anything because everything should happen exactly the way they expected. I won't get any emails telling me how great my work is, but then I won't get emails with so many F-words in them either.
So you now see the greatness to which I aspire... blissful obscurity.
You see, I have the unfortunate job of getting in-between content producers and their digital customers. It's my task to give effect to the requirements and restrictions that producers demand, some of which would lead you to question if they really know what the Internet is or how it works. That, of course, only includes the producers willing to negotiate online rights for their content - a whole lot more would like to pretend the Internet doesn't exist at all (and that their content isn't already being distributed on it whether they like it or not).
Having said that, most of their requirements are perfectly reasonable - mostly, they'd just like not to be ripped off. If no-one pays them to make content then they won't - they'll find something else to do for a living and all we'll have left to watch is YouTube. Shudder.
On the other side are the customers, who'd like to be able to find the content they want, get it as quickly as possible and just play it. Mostly, they don't mind paying a reasonable amount for it.
In between is me, and the various processes I have to go through to secure digital content to meet producer requirements. It's quite involved, let me assure you. One content provider made me answer a twelve-page questionnaire about my production processes the tone of which suggested it had been drafted by Joe McCarthy.
Meanwhile the more I do to protect the content, the harder I have to work to keep the acquisition process painless for customers. Obviously my earlier correspondent doesn't think I'm there yet and he'd be right. Closer than he'd like to admit (for a start, just use a proper browser like the other 90-odd percent of us) and closer than most of my competitors, but not close enough.
In the meantime, my correspondent took the time to taunt me with the relative ease with which he could have acquired the content from some torrent site or other. Of course, that degree of user-friendliness is easy to achieve when you can ignore the interests of producers and you're not accountable to the people who view your content (quite aside from the appalling compression quality, where's the metadata telling you what each episode is even called?).
But in the end the customer is always right (regardless of how gratuitously they use the F-word) and producers have to make a living. So as usual, it will be technology (some of it not at its best lately, Microsoft) that has to bridge the gap. I'm looking forward to a major upgrade of my download application in the next few weeks which, while not appearing to do much more than the current one, represents quite a leap in terms of the technology under the hood and finally addresses most of the unavoidable (albeit minor) snarls in the acquisition process. At least until the next time some hacker forces a hasty patch or a new OS or browser version is released to break it again.
So what's my point then, other than a bit of a rant? Well, when I do my job well, no-one should even know I've done anything because everything should happen exactly the way they expected. I won't get any emails telling me how great my work is, but then I won't get emails with so many F-words in them either.
So you now see the greatness to which I aspire... blissful obscurity.


