The experiment has gotten off to a rocky start. I upgraded the Apple
TV's firmware to the recently released version (3.0) and prepared to browse through their growing catalogue of TV and movie content - only to be emailed and told to upgrade to the next version (3.0.1)
right away otherwise my content could disappear
.Needless to say, the upgrade to 3.0.1 thoughtfully wiped all of my network settings including the
WiFi password, which is a complete nuisance to enter with a five-button remote (imagine trying to send an SMS with half the buttons on your phone missing).
But finally I was browsing! The catalogue is currently small but respectable (by way of disclaimer, my office supplies TV content to
iTunes). To ensure impartiality, I settled on an episode of
American Dad that I hadn't seen before. I was immediately prompted for my
iTunes Store password (which the upgrade had also wiped - more painful picking out of letters) but the download kicked off and within seconds I was told the episode was ready to play.
Clicking play only got me an error message:
this Apple TV is not authorised to play this content. How rude.
It turns out that despite the "ready to play" message, you need to sync the Apple TV with
iTunes (on your computer) before the download will play back on the Apple TV, which is a terrible tease. I used to be able to purchase and play back on the Apple TV without this problem (I still have episodes of our own content on the device that I'd purchased weeks earlier) so I suspect this issue is the result of the recent upgrade - either a bug, or a "security enhancement".
In Apple's defence, they got back to my message of complaint within a day but didn't tell me anything I hadn't
already figured out. However, they certainly get the Oscar for most obsequious complaint response:
"I'm sorry to hear that the video "The One That Got Away" did not play successfully on the Apple TV it was purchased on. I sincerely apologize that this video has not met the standards you have come to expect from the iTunes Store. I can certianly [sic] appreciate how eager you must be to have the issue resolved. My name is Stephanie, and I will do everything I can to help solve the issue for you."If nothing else, I found Stephanie's sincerity and her obvious sharing of my pain comforting.